Wild Berry Shampoo is a gentle, natural, all-purpose shampoo specially formulated for professional groomers. It produces a rich, thick lather that deep cleans without drying, yet is mild enough to use on pets of all ages. It contains no harsh additives or ingredients that build up on the coat. It rinses easily and leaves coats luxurious, healthy, and shiny. Pleasant Wild Berry Fragrance. pH balanced to pets skin.