Brighten White Shampoo is a gentle, natural all-purpose brightening shampoo specially formulated for professional groomers. It contains natural optical whiteners to brighten all color coats without the use of dyes, bleaches, or caustic whiteners. The Chamomile extract exhibits excellent anti-inflammatory properties. It produces a rich, thick lather that deep cleans without drying, yet is mild enough to use on pets of all ages. It contains no harsh additives or ingredients that build up on the coat. It rinses easily and leaves coats luxurious, healthy, and shiny. pH balanced to pets skin.